Posts Tagged ‘Ros’

Ros talks business and sports at YHC

January 21, 2011 Comments off

By Hailey Silvey, Staff Writer

Frank Ros, vice president of Hispanic Strategies at Coca Cola Company, moved to the United States when he was five and a half years old. Photo by Nadia Dean

“If you don’t know where you’re going, any road will get you there.”

These words of wisdom were delivered today in Robinson Dining Hall by Frank Ros, vice president of Hispanic Strategies for the Coca Cola Company. Ros was the guest speaker for the first Presidential Career Luncheon of the spring semester.

After being introduced by Cathy Cox, president of YHC, Ros started his presentation by showing a DVD that was filled with interesting statistics about how the world and job market are changing. For example, the New York Times contains more information in one day’s issue than most people in the 18th century would have come by in their lifetime.

Ros then told students about his life. Ros immigrated to the United States from Barcelona when he was five and a half years old. He was enrolled in school immediately, even though he did not speak any English.

When he was younger, Ros says he was headed down a bad road, and he credits football with saving his life.

Ros went on to receive a scholarship from the University of Georgia, where he started his junior year as a linebacker. Ros had two chances to go to the NFL, but he decided he would rather go on to the business world. Ros worked a few places before going back to UGA to work as an assistant coach while getting his Master’s degree. Coach Vince Dooley, who Ros coached with, hoped that Ros would stay on as a coach, but Ros had other plans.

After declining two job offers from Coca Cola Company, Ros decided to take a position with Coca-Cola in the division of Hispanic Strategies, where he steadily climbed the ladder to Vice President of Hispanic Strategies.

After telling about his life, Ros opened the floor for questions. Students asked a range of questions including, what is the most important characteristic to have in the business.

Ros responded that the most important trait in the business world was one that he learned from playing sports— competitiveness. Ros said, “I can teach someone the ropes, but I cannot teach you to want it.”

With this advice, Ros encouraged students to be persistent and resilient in all their endeavors.